Chaos Chargers Energy Drink
This project was about designing and producing three labels and choosing among either a beer, energy drink, or soft-drink.
Each label should have different flavors with elements of pop culture while still being from the same product line.
2023
I chose the energy drink prompt and my goal was to emphasize the element of energy and explosion, so what better than extremely cool monsters, each symbolizing different flavors, all riding skateboards? I let the illustration do the talking with the vibrant colors and dynamic layout so the packaging can easily stand out.
Process
I always start with a rough sketch of my idea. At this stage, it is usually some rough doodle of whatever is going through my brain. Then, I hop on my digital tablet to start fleshing out the design more and I make changes as I go.
For this one, I did some simple body poses of skateboarders with monster heads.
